Nissan recently captured the headlines with Juke SOAK, a sweat sensing technology that tells the driver when they are dehydrated. Experts have recently found that dehydration is as bad as drink-drinking.
Juke SOAK is a working concept that aims to improve driver safety by recognising when they are dehydrated. Nissan Europe’s PR Agency, Performance Communications, asked Octane Junkies to help with sourcing a well-known racing driver for the short film and to source an endorsement for the technology from a leading expert in motorsport medicine.
The film featured Lucas Ordonez, Nissan works driver in the Blancpain GT Series. After a run along a canal side in Amsterdam, Lucas is seen benefitting from the dehydration recognition technology.